Marketing has changed dramatically over the years. Long ago, business owners had to go to local media or an advertising agency to create an ad campaign or to decide what to do to market their brand. But now, with so many businesses online, it has become essential to advertise on the same platform where their customers are.
Internet marketing has taken the business owners out of their brick-and-mortar store and placed them online, something that was predicted would happen by technology guru, Steve Jobs in a 1995 interview. Indeed it has happened, and along with it, customers have gravitated to online brands over the traditional brick-and-mortar locations, as well. This means that business owners must meet customers where they are.
Online traffic has increased exponentially over the past few years, and this will only continue to grow shortly. Mobile users have also increased greatly, and it is predicted that there will be more mobile users online than any other type of user shortly.
For the small business owner, blogger, or anyone who has a website that you need to drive traffic to, the best thing a site owner can do is to arm themselves with some tools. These tools need to include an element of automation so that they don't have to worry about the tasks that are necessary to keep your ad campaigns going. This requires a multifaceted ad strategy that is set up at the front end but allowed to run in the background to save time for the site owner.
There are many tools online today that the online business owner can look into. Some offer more features than others. So it is essential to evaluate the specific features that they have to determine whether each solution is right for them.
GetResponse.com is one of the tools that business owners have that can greatly affect the results they get with their websites. In this review, we will look at the GetResponse software and why so many business owners prefer it, as well as to take a deep dive into the other features that may not be as robust so that business site owners can decide for themselves whether it is the best tool for their business.
What is GetResponse?
Let's start with a definition. What is GetResponse? It is an "all-in-one" marketing tool for website owners that are designed to help business site owners to grow their business. It uses modern technology that and features a great UI (user interface) that seems to appeal to people. With its easy-to-use interface, it allows anyone to set up their ad strategies using their platform.
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Features of GetResponse
This platform has a lot of tools that help business owners streamline their marketing strategy including:
- Email marketing- Email marketing allows business owners to send emails to customers at times that are arranged that are best for the potential customer. This avoids many emails getting deleted because it is not a good time for the recipient to read and may increase the response rate.
- Webinars- Webinars are a great way to attract new clients as well as to answer questions that current customers may have about a product or service. The GetResponse system allows the use of webinar technology to set up online seminars anytime you choose.
- Landing pages- Site owners can also create stunning landing pages that attract people to their website and help increase conversions by improving the look of the sales funnel.
- Marketing automation- The marketing automation feature allows business owners to automate the customer's journey through their site and increase conversions, even when the business owner is not present in the process.
The Email Marketing Feature
Without a closer inspection, it's hard to see just what this platform is capable of. We scrutinized the email marketing feature and found it to be robust and full of cutting-edge technology. Having a robust email marketing system is one of the most important things that an online eCommerce owner needs to have in place to compete with others in their industry today. A business owner may choose to do this themselves, but this process can be quite time-consuming. GetResponse takes a lot of this burden away from the site owner and allows them to set up quick campaigns that run themselves.
Other features are equally beneficial. For instance, site owners can use a drag-and-drop editor to change their website look or properties with ease. This means less web design is needed to keep their site running at optimum efficiency. Good, attractive design also contributes to the amount of visitor engagement and may contribute to conversions and return visits. There is an advanced analytics tool on the platform that allows them to see exactly how their site is doing with conversions and traffic. Business owners may not want to go to Google Analytics or a third-party application every time they need to check the status of their website or see how their site is converting. With this platform, you don't have to because everything you need is right on the platform and located in one place. There are also forms that visitors can fill out, giving business site owners insight into what is happening on their page. This information can prove helpful in figuring out what customers are thinking about business and how the business owner may improve the customer experience.
Overall, the GetResponse online platform offers a wide variety of tools that are perfect for the site owner or blogger who needs to expand their marketing efforts and reach a wider audience. It is customizable to meet the needs of any site owner, and you get a lot of features on one platform such as email marketing, webinar software, and other features. It seems to make the entire process of online marketing easy while allowing for automated features that remain versatile enough to change them, as needed.
While the platform offers a robust list of features and gives the site owner multiple ways to increase conversions and track their progress, it's a bit on the costly side for the business owner who needs the most comprehensive marketing package. It starts at $15 per month for the email marketing plan. But if you want to scale up to the highest level, it's going to cost almost $1200 per month. Looking at the price, it might make some business owners wonder if they should spend their money hiring a professional advertising agency rather than to spend the money on the platform and do it themselves.
That being said, you do get a lot for the money including all of the tools that the platform offers plus lots of technical support and help from their professional staff. So, there are advantages to buying the higher package. If you choose the "enterprise" level, you get to keep the control "at the top" while delegating some aspects to the professional engineers and others who can help with anything needed.
What Others Think
Reviews are mixed but high when it comes to the GetResponse platform. One reviewer on the Style Factory Production site said that it was "primarily an email marketing platform that sends and automates emails...." and he went on to mention some of the various email features that it provides. He gave it a 4.5 out of 5.0 review.
The Marketing Information Insider compares GetResponse to MailChimp and ActiveCampaign, two other alternative marketing automation platforms. They found it to offer many of the same features as the other two with some added features and extra support that you may not get with the other two. They gave it a 4.5 review.
A user on G2crowd.com reported that GetResponse was perfect for his small business due to the variety of features on the platform that were hard to find anywhere else. He also liked the automation features, email marketing campaigns, and other features. He gave it a 4.5 overall.
As you can see, a lot of online business owners have chosen the GetResponse platform for their online marketing solution. Overall, it gets about a 4.5/5.0 review, which is not bad, considering all of the competition out there for top-quality, robust, cutting-edge automation software.
The automation features in the platform surpass many of the others due to the way that it leaves the ultimate control of an advertising campaign to the business site owner, while also providing help and support when it is most needed.
The only downside to this platform is the price. But the smart business owner should find a way to budget for this since online marketing is so vital to the success of any business.
After looking over all of the features of the GetResponse marketing solution, we gave it a 4.5 out of 5.0. It appears to be one of the best online marketing solutions out there today and easily competes with some of the other leaders including MailChimp and SproutSocial, to name a few. It has plenty of features that allow the online business owner to see growth on their website while allowing the entire system to run on automation.
That being said, expect to pay more for this platform if you plan to scale it up to Enterprise level. You get a lot for the money, but this is very costly for a small business owner who is just starting out and it is not recommended for someone on a tight budget.
The best thing to do if someone wants to try this platform is to jump onto the lowest package at first that features email marketing exclusively and take it for a test drive. Then they can slowly upscale their package as they see the need, increasing it as they go. You can check out all of their features at GetResponse.com and see if it is something that may fit the needs of your business. It is a great solution for many eCommerce owners.